Google Would Pay $ 3 Billion a Year To Be The Default Search Engine in Apple
Google Would Pay $ 3 Billion a Year To Apple – A little more than 10 kilometers separate the sites of Google (Mounain View, the United States) and Apple (Cupertino, the United States). But the gap between the two American technology giants is growing because of their rivalry to reign in the most innovative valley in the West.
Google Would Pay $ 3 Billion a Year To Apple – There is no declared war between the two, but their struggle travels from operating systems for mobile devices to the development of autonomous cars. However, as in all business, both are needed.
Apple pays Google for using the services of its cloud and Google pays Apple to have its search engine also reign on iOS devices. But for what? In exchange for a succulent figure of money that thickens the coffers of the giant of Cupertino.
According to several US media that have been able to access a report by Bernstein point out that Google would spend about $ 3 billion a year to remain the default in Safari. Far from the $ 1 billion it paid in 2014.
Smartphone Market Is Dominated By Android
Currently, although the Smartphone market is dominated by Android, Apple continues to increase its power in the market reaching 18% of it. At the gates of the presentation of a new iPhone and the renewal of the operating system of the giant of Cupertino, Google must deliver a new check to Tim Cook to receive traffic from Apple devices.
Although Google’s search engine is not the only option available on the market, Apple offers its devices to weaken the financial position of the Mountain View giant. A few years ago, Apple withdrew the applications of Youtube and Google Maps when seeing the competition of the search giant and instead developed Apple Maps. Will you dare to create a powerful search engine?
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