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“Amazon is actually good at creating narratives, however Chime by no means had a great go-to-market technique,” Kurtzman mentioned. “It fell quick in creating mindshare in a market that was rising extremely quickly.”
One 12 months warning for customers, migration assist promised
In Amazon’s public statement, the corporate mentioned, “After cautious consideration, we’ve determined to finish assist for the Amazon Chime service, together with Enterprise Calling options, efficient February 20, 2026. Amazon Chime will now not settle for new clients starting February 19, 2025. Current clients can proceed to make use of Amazon Chime options, together with Enterprise Calling, scheduling and internet hosting conferences, including and managing customers, and different capabilities supported by the Amazon Chime administration console.”
It then pledged to assist transition the few remaining Chime app customers to different platforms, together with “options supplied by AWS, akin to AWS Wickr, or from AWS companions, akin to Zoom from Zoom Video Communications Inc., Webex from Cisco Techniques, Inc., and Slack from Salesforce.”
